Chris Carter has a strong track record of success in direct marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s first long-form DRTV program for a land conservation charity and the first monthly door-to-door and street fundraising programs for an animal welfare organization, in fact one of the first for any charity in Canada. Specifically at the Nature Conservancy of Canada following a heavy research period we identified the best way to build awareness of the brand, and boost the donor base through direct response. The decision was made to launch Direct Response Television; this crucially advertised the brand to large segments of the population but also with a clear call to action quickly built the monthly giving file. Subsequently other channels including email, direct mail, the newsletter, and the web were integrated and boosted as part of the approach. At NCC within 5 years he doubled the donor file and saw revenues increase by multiple factors.