Alzheimer Society of Canada/Ontario

Background CCM’s first step was a multi-year audit of the Alzheimer’s fundraising program performance. We looked at a multitude of key benchmarks including long-term value, renewal rates, attrition, and second gift conversion. In addition we analyzed per success by program, including by segmentation. We leveraged our learnings across the board and implemented many changes specifically with acquisition we began:

  • Better targeting of lists
  • Greater concentration on markets which had been under-utilized e.g. Francophones
  • Rejuvenating creative including more compelling emotional content

Results

  • Significantly surpassed goal boosted response
  • Found over 11,000 new donors
You tell us: Feedback from Xlerate Day Vancouver

Thanks to everyone who attended Xlerate Day, and who took our post-conference survey! Here are some of the gems we mined from the survey responses. Of those who responded, most were either in fundraising, communications or senior leadership. Eighty-nine percent of respondents stayed for the whole day—that’s enthusiasm! Xlerate Day met or exceeded expectations of […]

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