Alzheimer Society of Canada/Ontario

Background CCM’s first step was a multi-year audit of the Alzheimer’s fundraising program performance. We looked at a multitude of key benchmarks including long-term value, renewal rates, attrition, and second gift conversion. In addition we analyzed per success by program, including by segmentation. We leveraged our learnings across the board and implemented many changes specifically with acquisition we began:

  • Better targeting of lists
  • Greater concentration on markets which had been under-utilized e.g. Francophones
  • Rejuvenating creative including more compelling emotional content

Results

  • Significantly surpassed goal boosted response
  • Found over 11,000 new donors
Mining Donation Data – A Case Study

With the proliferation of data, non-profit organizations may start to wonder how they can maximize the value of their data. Take for example the Better Health Foundation (BHF), a hypothetical non-profit organization, which wants to mine its donation data to identify potential opportunities to improve fundraising and grow their revenue. Below is part of BHF’s […]

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