Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
Integrated Marketing tips from Xlerate Day Ottawa

We’ve been sharing integrated marketing tips with Xlerate Day attendees leading up to the day itself on January 26. These tips are collected here for your reference and for sharing with colleagues. If you haven’t bought your Xlerate Day tickets yet, what’s holding you back? Join us for a day of integrated marketing excellence to […]

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