Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
You tell us: Feedback from Xlerate Day Vancouver

Thanks to everyone who attended Xlerate Day, and who took our post-conference survey! Here are some of the gems we mined from the survey responses. Of those who responded, most were either in fundraising, communications or senior leadership. Eighty-nine percent of respondents stayed for the whole day—that’s enthusiasm! Xlerate Day met or exceeded expectations of […]

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