Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
Mining Donation Data – A Case Study

With the proliferation of data, non-profit organizations may start to wonder how they can maximize the value of their data. Take for example the Better Health Foundation (BHF), a hypothetical non-profit organization, which wants to mine its donation data to identify potential opportunities to improve fundraising and grow their revenue. Below is part of BHF’s […]

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