Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year