Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
Have you made a donation lately?

Are you a donor as well as a fundraiser? As non-profit professionals, we have a different perspective on giving than most people do. We’re insiders, so we look at thank-you letters and email campaigns the way a gardener sees a flower—it’s something we know intellectually, no longer emotionally. However, our donors are driven primarily by […]

Read More