Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
CCM’s top blog posts this year

December is over-the-top busy for some people (year-end giving, anyone?) and quiet for others. If you have some downtime, get a head-start on 2018 with our top blog posts of 2017. 1. I’d like to Teach the World to Click: the Resurgence of Values-Based Marketing 2. Mining Donation Data – A Case Study 3. Remember, […]

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