Canadian Cancer Society, Saskatchewan

Background

CCM with our online partners developed an integrated end of year campaign for the Canadian Cancer Society, Saskatchewan. Our goals were to

  • Develop an integrated end of year campaign
  • Introduce direct mail program
  • Increase revenue / response
  • Target / segment donors differently

Results

  • Increased response rate by 355%
  • Above average benchmarks for direct mail donors giving online
  • Best performing mailing in calendar year
Remember, remember…the first week of January

I know it seems far away, but January will be here before you know it! Take a few minutes to plan for your post-holiday activities right now, so you don’t miss the opportunities January provides: To send a cohesive, thought-out thank-you to donors at various levels To upgrade monthly donors To invite donors to events […]

Read More