Ontario SPCA

BACKGROUND
CCM was hired through an RFP process to develop and implement a welcome/ 2nd gift, adopter engagement, stewardship, monthly acquisition / conversion, and legacy prospecting strategies. All of these strategies required a highly segmented approach with 50 plus communities across the province. The Ontario SPCA was experiencing
• Low retention rates
• Monthly donor attrition
• Public relations issues
• Need for localized content
RESULTS
CCM introduced a stewardship newsletter that addressed the above issues. The results were:
• All of the goals met or exceeded
• For example loyal donor retention increased: – 2012: 10950 Loyal Donors (3 or more years of consecutive giving)
2013: 12153 Loyal Donors, an increase of 10.98%increase in one year
PLANNED GIVING INQUIRIES
2011: 70
2013: 277, an increase of close to 300%
June 2012 Newsletter raised $97,297, similar or greater amount raised in subsequent newsletters
One of the main promotion vehicles for Paws & Give (symbolic giving) raised over $60,000

Integrated Marketing tips from Xlerate Day Ottawa

We’ve been sharing integrated marketing tips with Xlerate Day attendees leading up to the day itself on January 26. These tips are collected here for your reference and for sharing with colleagues. If you haven’t bought your Xlerate Day tickets yet, what’s holding you back? Join us for a day of integrated marketing excellence to […]

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