Ontario SPCA

BACKGROUND
CCM was hired through an RFP process to develop and implement a welcome/ 2nd gift, adopter engagement, stewardship, monthly acquisition / conversion, and legacy prospecting strategies. All of these strategies required a highly segmented approach with 50 plus communities across the province. The Ontario SPCA was experiencing
• Low retention rates
• Monthly donor attrition
• Public relations issues
• Need for localized content
RESULTS
CCM introduced a stewardship newsletter that addressed the above issues. The results were:
• All of the goals met or exceeded
• For example loyal donor retention increased: – 2012: 10950 Loyal Donors (3 or more years of consecutive giving)
2013: 12153 Loyal Donors, an increase of 10.98%increase in one year
PLANNED GIVING INQUIRIES
2011: 70
2013: 277, an increase of close to 300%
June 2012 Newsletter raised $97,297, similar or greater amount raised in subsequent newsletters
One of the main promotion vehicles for Paws & Give (symbolic giving) raised over $60,000

CCM’s top blog posts this year

December is over-the-top busy for some people (year-end giving, anyone?) and quiet for others. If you have some downtime, get a head-start on 2018 with our top blog posts of 2017. 1. I’d like to Teach the World to Click: the Resurgence of Values-Based Marketing 2. Mining Donation Data – A Case Study 3. Remember, […]

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