Ontario SPCA

BACKGROUND
CCM was hired through an RFP process to develop and implement a welcome/ 2nd gift, adopter engagement, stewardship, monthly acquisition / conversion, and legacy prospecting strategies. All of these strategies required a highly segmented approach with 50 plus communities across the province. The Ontario SPCA was experiencing
• Low retention rates
• Monthly donor attrition
• Public relations issues
• Need for localized content
RESULTS
CCM introduced a stewardship newsletter that addressed the above issues. The results were:
• All of the goals met or exceeded
• For example loyal donor retention increased: – 2012: 10950 Loyal Donors (3 or more years of consecutive giving)
2013: 12153 Loyal Donors, an increase of 10.98%increase in one year
PLANNED GIVING INQUIRIES
2011: 70
2013: 277, an increase of close to 300%
June 2012 Newsletter raised $97,297, similar or greater amount raised in subsequent newsletters
One of the main promotion vehicles for Paws & Give (symbolic giving) raised over $60,000

It’s June, so start thinking about December

Welcome to June! The weather is lovely, kids are getting out of school soon, and hopefully you’re thinking about a summer vacation—which also means it’s time to start planning your holiday/end-of-year campaign. “So soon?” You’re probably thinking. “It’s barely summer, I don’t want to think about snow and winter holidays and year-end gifts already!” I […]

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