Ontario SPCA

Background

  • Low retention rates
  • Monthly donor attrition
  • Public relations issues
  • Need for localized content

Results

  • All of the goals met or exceeded
  • For example loyal donor retention increased:
    • 2012: 10950 Loyal Donors (3 or more years of consecutive giving)
    • 2013: 12153 Loyal Donors, an increase of 10.98% increase in one year
  • Planned Giving Inquiries
    • 2011: 70
    • 2013: 277, an increase of close to 300%
  • June 2012 Newsletter raised $97,297, similar or greater amount raised in subsequent newsletters
  • One of the main promotion vehicles for Paws & Give (symbolic giving) raised over $60,000