Ontario SPCA

Background

  • Low retention rates
  • Monthly donor attrition
  • Public relations issues
  • Need for localized content

Results

  • All of the goals met or exceeded
  • For example loyal donor retention increased:
    • 2012: 10950 Loyal Donors (3 or more years of consecutive giving)
    • 2013: 12153 Loyal Donors, an increase of 10.98% increase in one year
  • Planned Giving Inquiries
    • 2011: 70
    • 2013: 277, an increase of close to 300%
  • June 2012 Newsletter raised $97,297, similar or greater amount raised in subsequent newsletters
  • One of the main promotion vehicles for Paws & Give (symbolic giving) raised over $60,000 
Integrated Marketing tips from Xlerate Day Ottawa

We’ve been sharing integrated marketing tips with Xlerate Day attendees leading up to the day itself on January 26. These tips are collected here for your reference and for sharing with colleagues. If you haven’t bought your Xlerate Day tickets yet, what’s holding you back? Join us for a day of integrated marketing excellence to […]

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