Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

CCM’s top blog posts this year

December is over-the-top busy for some people (year-end giving, anyone?) and quiet for others. If you have some downtime, get a head-start on 2018 with our top blog posts of 2017. 1. I’d like to Teach the World to Click: the Resurgence of Values-Based Marketing 2. Mining Donation Data – A Case Study 3. Remember, […]

Read More