Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

Have you made a donation lately?

Are you a donor as well as a fundraiser? As non-profit professionals, we have a different perspective on giving than most people do. We’re insiders, so we look at thank-you letters and email campaigns the way a gardener sees a flower—it’s something we know intellectually, no longer emotionally. However, our donors are driven primarily by […]

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