Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

Remember, remember…the first week of January

I know it seems far away, but January will be here before you know it! Take a few minutes to plan for your post-holiday activities right now, so you don’t miss the opportunities January provides: To send a cohesive, thought-out thank-you to donors at various levels To upgrade monthly donors To invite donors to events […]

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