Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

Mining Donation Data – A Case Study

With the proliferation of data, non-profit organizations may start to wonder how they can maximize the value of their data. Take for example the Better Health Foundation (BHF), a hypothetical non-profit organization, which wants to mine its donation data to identify potential opportunities to improve fundraising and grow their revenue. Below is part of BHF’s […]

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