Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

It’s June, so start thinking about December

Welcome to June! The weather is lovely, kids are getting out of school soon, and hopefully you’re thinking about a summer vacation—which also means it’s time to start planning your holiday/end-of-year campaign. “So soon?” You’re probably thinking. “It’s barely summer, I don’t want to think about snow and winter holidays and year-end gifts already!” I […]

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