Pancreatic Cancer Action Network – USA

BACKGROUND
• Develop a comprehensive integrated campaign for November Awareness
• Increase lead generation
• Target / segment donors differently to amplify engagement
RESULTS
• Generated 5000 new leads in two weeks
• Created an interactive landing page with changing weekly call to actions
• Developed segmented integrated weekly email

Integrated Marketing tips from Xlerate Day Ottawa

We’ve been sharing integrated marketing tips with Xlerate Day attendees leading up to the day itself on January 26. These tips are collected here for your reference and for sharing with colleagues. If you haven’t bought your Xlerate Day tickets yet, what’s holding you back? Join us for a day of integrated marketing excellence to […]

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