Toronto Humane Society

Monthly giving and Direct Dilaogue. Just over a decade ago the Toronto Humane Society (THS) had a successful history of building monthly giving through DRTV, direct mail, and telemarketing, but something new was needed.

The THS brand was well-known in the community so Chris Carter recommended and implemented a new form of face-to-face fundraising. This form of door-to-door canvassing came with a twist. It was exclusively for monthly giving. In fall of that year the program was successfully launched.

A year later another similar program was launched, this time it was street canvassing, also known as direct-dialogue. At its peak the programs were bringing in over 1000 new monthly donors a month. Within two years, the value of the monthly file had grown from an annual worth of $3 million to $4.4 million.

Chris Carter was there every step of the way

You tell us: Feedback from Xlerate Day Vancouver

Thanks to everyone who attended Xlerate Day, and who took our post-conference survey! Here are some of the gems we mined from the survey responses. Of those who responded, most were either in fundraising, communications or senior leadership. Eighty-nine percent of respondents stayed for the whole day—that’s enthusiasm! Xlerate Day met or exceeded expectations of […]

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