Monthly giving and Direct Dilaogue. Just over a decade ago the Toronto Humane Society (THS) had a successful history of building monthly giving through DRTV, direct mail, and telemarketing, but something new was needed.
The THS brand was well-known in the community so Chris Carter recommended and implemented a new form of face-to-face fundraising. This form of door-to-door canvassing came with a twist. It was exclusively for monthly giving. In fall of that year the program was successfully launched.
A year later another similar program was launched, this time it was street canvassing, also known as direct-dialogue. At its peak the programs were bringing in over 1000 new monthly donors a month. Within two years, the value of the monthly file had grown from an annual worth of $3 million to $4.4 million.
Chris Carter was there every step of the way