Toronto Humane Society

Monthly giving and Direct Dilaogue. Just over a decade ago the Toronto Humane Society (THS) had a successful history of building monthly giving through DRTV, direct mail, and telemarketing, but something new was needed.

The THS brand was well-known in the community so Chris Carter recommended and implemented a new form of face-to-face fundraising. This form of door-to-door canvassing came with a twist. It was exclusively for monthly giving. In fall of that year the program was successfully launched.

A year later another similar program was launched, this time it was street canvassing, also known as direct-dialogue. At its peak the programs were bringing in over 1000 new monthly donors a month. Within two years, the value of the monthly file had grown from an annual worth of $3 million to $4.4 million.

Chris Carter was there every step of the way

CCM’s top blog posts this year

December is over-the-top busy for some people (year-end giving, anyone?) and quiet for others. If you have some downtime, get a head-start on 2018 with our top blog posts of 2017. 1. I’d like to Teach the World to Click: the Resurgence of Values-Based Marketing 2. Mining Donation Data – A Case Study 3. Remember, […]

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