Toronto Humane Society

Monthly giving and Direct Dilaogue. Just over a decade ago the Toronto Humane Society (THS) had a successful history of building monthly giving through DRTV, direct mail, and telemarketing, but something new was needed.

The THS brand was well-known in the community so Chris Carter recommended and implemented a new form of face-to-face fundraising. This form of door-to-door canvassing came with a twist. It was exclusively for monthly giving. In fall of that year the program was successfully launched.

A year later another similar program was launched, this time it was street canvassing, also known as direct-dialogue. At its peak the programs were bringing in over 1000 new monthly donors a month. Within two years, the value of the monthly file had grown from an annual worth of $3 million to $4.4 million.

Chris Carter was there every step of the way

Integrated Marketing tips from Xlerate Day Ottawa

We’ve been sharing integrated marketing tips with Xlerate Day attendees leading up to the day itself on January 26. These tips are collected here for your reference and for sharing with colleagues. If you haven’t bought your Xlerate Day tickets yet, what’s holding you back? Join us for a day of integrated marketing excellence to […]

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