Chris Carter Marketing 

We've successfully launched and managed Direct Response Television Campaigns, Direct Mail, Telemarketing, Door-to-door, E-Marketing and Direct Dialogue.

In many cases these programs hadn't been tried by the organizations.  The implementation of these programs has generated millions of dollars in revenues and tens of thousands of new donors for these organizations.

Direct Marketing is still a crucial way to find new supporters. However, times have changed and one of our specialties is ensuring fully integrated marketing approaches; realizing, for example, that a direct mail piece is often just part of a fully integrated campaign.

Not sure where to take your organization next? Need some guidance as to how to get to that goal?

We can help you plan for success - from creating data models projecting revenues decades ahead, to holding workshops.

Organizations that succeed in a competitive world are those who realize the power of fully integrated and relevant marketing.

Chris Carter Marketing can help you produce a full marketing plan based on engaging your supporters to the greatest extent. Using that plan we'll reinforce donor loyalty and build revenue by ensuring all your marketing vehicles are timed, filled with relevant content, and positioned positively.

Branding is crucial to ensure your organization stands out. Effective branding builds loyalty and reinforces supporter experience. We can help with a straight-forward branding process:

Identify who your key supporters are;

Research what your key supporters respond to;

Identify your uniqueness and strengths;

Develop marketing that reinforces your positioning and appeals to your key supporters;

Eliminate confusing jargon heavy language;

Find more of your key supporters and market to them.

Traditional approaches to gift planning have often been carbon copies of major giving programs. In reality donors who are most likely to leave your organization a legacy are very different from your major donors. The strongest legacy prospects are often ignored or worse being alienated with the wrong approach.

Let us help you devise a strategy to find, steward, and build your legacy file.

Let us help kick start your web presence. We will inject interactivity and integration to ensure that your web visitors are engaged, remember you, and will seek you out again. We will make sure your web presence is focused around building revenues and responding to your key supporters.

We are data experts, and can handle any data challenge. Do you have five databases in different formats that aren't talking to each other? Want to seamlessly integrate your website with a central database? Need a clear-cut coding structure? Want to introduce, improve and effectively leverage your data? We can help.

We are Raiser's Edge power users, fully trained and ready to end your data problems.