Chris Carter Marketing provides full-service fundraising and marketing consulting services. We develop projects through the entire process, from initial research, analysis and strategic planning to the implementation and reporting.
Our integrated marketing agency has many decades combined of experience planning and executing comprehensive campaigns for our clients.
We offer our clients a package service, bringing their marketing efforts together in a more consistent, impactful and balanced way.
Our areas of expertise include:
• Building and positioning an organization’s brand
• Developing strategic and integrated marketing plans
• Leveraging, streamlining, cleaning, integrating and converting data
• Kick-starting direct marketing
• Enhancing an organization’s online presence
Chris Carter Marketing was launched in early 2008 and with it a different approach:
Every aspect of what you do needs to seamlessly integrate, direct mail needs to tie in with your website, which in turn needs to seamlessly tie in with your media strategy and your frontline staff.
Unlocking the crucial information hidden in your data is a necessity. Your best supporters will have a lot in common with one another, figure out what those commonalities are, determine what makes these people tick and find more of them.
An emotional response is crucial in order to achieve success. Exciting regularly updated fresh content needs to rule – the temptation to brag about a big institutional success drive potential donors away in droves.
As fundraising professionals, Chris Carter Marketing and its associates adhere to the AFP Code of Ethics and follow Imagine Canada’s Ethical Code.
As a full-service Canadian direct-marketing agency exclusively focused on non-profits and charities we are uniquely positioned to ensure full fundraising integration
We are data experts, and can handle any data challenge. Do you have five databases in different formats that aren’t talking to each other? Want to seamlessly integrate your website with a central database? Need a clear-cut coding structure? Want to introduce, improve and effectively leverage your data? We can help.
We are Raiser’s Edge power users, fully trained and ready to end your data problems.
Traditional approaches to gift planning have often been carbon copies of major giving programs. In reality donors who are most likely to leave your organization a legacy are very different from your major donors. The strongest legacy prospects are often ignored or worse being alienated with the wrong approach.
Let us help you devise a strategy to find, steward, and build your legacy file.
We’ve successfully launched and managed Direct Response Television Campaigns, Direct Mail, Telemarketing, Door-to-door, E-Marketing and Direct Dialogue.
In many cases these programs hadn’t been tried by the organizations. The implementation of these programs has generated millions of dollars in revenues and tens of thousands of new donors for these organizations.
Direct Marketing is still a crucial way to find new supporters. However, times have changed and one of our specialties is ensuring fully integrated marketing approaches; realizing, for example, that a direct mail piece is often just part of a fully integrated campaign.